How To Make Money With A Blog

The majority of business blogs are terrible.

They’re employed for stuff like announcements and fluff material that doesn’t accomplish anything to make leads or purchases.

If all you want is a place to express your ideas, skip this post.

But if you want a blog that generates more leads and sales  or just a lot of money with every piece of content you create, keep reading.

Blogging

Instead of blogging as you know it, consider your blog to be a learning center.

This learning center will serve as a central location for all of your website’s most valuable material.

Visitors will be able to obtain solutions to their issues as well as information on topics of interest.

You will generate content that will resonate with your target audience and persuade them to make a purchase choice.

Your objective should be to educate your prospects so that they become customers and to educate your customers so that they make repeat purchases.

And you’re going to do it without promoting your products.

The issue with advertisements is that they are prejudiced and give just one answer to a customer’s problem.

This turns prospects off and costs you the sale.

However, when you load your blog with the genuine assistance your prospects seek, you transition from being a salesperson to becoming a trusted authority.

This results in readers, subscriptions, and sales. Your website should be your finest salesperson, working for you 24 hours a day, seven days a week to make sales.

 

When you provide a learning center to your prospects, you are establishing huge trust.

make money with a blog

Years ago, I needed to purchase kitchen appliances. I went to a local store and was fortunate enough to be served by a man who had spent his whole life in the appliance industry. He didn’t own the store; he only sold appliances, and he was an expert on every model on the floor as well as those offered in other stores.

He advised me exactly which models to avoid and what difficulties they had. He advised me to avoid a pricey model with high ratings since the nearest service person was two hours away, and having it fixed would be a headache.

He informed me what was at the other stores and how much they were on sale that day.

He was familiar with the factories where each was manufactured, their general reputations, and which brands and models required the most service calls during their lifespan.

Remember, this was in the mid-1990s, before the prevalence of trustworthy internet reviews. It was the one occasion in my life when I had complete faith in the salesperson. He wasn’t trying to sell me anything; instead, he was attempting to educate me on what would be best for my circumstances.

I ended up buying three appliances from him and one from a rival he strongly suggested. And I was so thrilled that I sent him enough business over the following five years to sell another two dozen appliances.

Consider Your Website To Be Like That Salesperson

Like asking that salesperson questions, your information is instructional and easy to get. A visitor finds your site through organic search and lands on an article that provides broad information about your topic.

make money with a blog

As an example, consider roof maintenance and replacement.

They Google “Do I Need to Replace My Roof?” and come on your post, “How to Know If You Need a New Roof.” You have links within the article to any terminology they may not understand, so they may obtain rapid clarification.

You discuss the many reasons why a roof might need to be repaired, with a link to another site that goes into further detail about each one.

You also include information on how to determine whether replacement is a better alternative, the many types of roofs available, a cost calculator, and so on.

It contains all of the information they require on roof repair and replacement. And you weave tales about roof repairs and replacements throughout your material.

Here’s what’s going on from the visitor’s perspective:

They’re able to locate the information they’re looking for on their own and at their own leisure.

This information isn’t marketing to them; it’s informing them, which helps to build confidence in your brand.

Every piece of content provides various pathways ahead, including additional specialized material and a call to action to allow them to contact you when they are ready.

Assume someone visits your website for thirty minutes or an hour.

Who will they contact when they are ready to consult an expert, whether now or in a month’s time? You. The key to making this work is determining what questions consumers are asking and then answering those questions for them while structuring the material in a natural and straightforward manner. Throughout the buyer’s journey, you are teaching your consumer.

Homeowners seldom begin by saying, “I need a new roof.” Instead, they begin the trip asking IF they need a new roof, if the present roof can be fixed, how do they know if there is a problem, who can they trust, how much it will cost, what style of roof they should buy… 

It isn’t easy.

And, whereas most websites tell people, “We are the greatest roofers in town, so call immediately!” you are offering them what they badly want and need before making a purchasing decision – knowledge.

When you provide a learning center to your prospects, you are establishing huge trust.

make money with a blog

You are also positioning yourself as the authority in the business.

Even if they eventually buy from someone else – just as I purchased that one appliance from a competing store – they will still recommend their friends start on YOUR site to learn everything they can before making their purchase.

You simply have nothing to lose and everything to gain by converting your website’s newsy blog into a learning center. Or if you like, keep the blog on the side and add the learning center as your main site.

Here are a few tips for your learning center:

• Your number one goal is to build trust through helpful, unbiased, honest content. If people don’t trust you, then they won’t buy from you. If they do trust you and you have the product they need, they won’t buy from anyone else but you.

• Your trust-building content must be honest, unbiased and transparent. Think of yourself as a teacher and a reviewer, not a salesperson.

• Speak in your customer’s language. If your industry uses jargon that customers might not understand, then either don’t use it or be sure to clearly explain it.

• Your learning center can be frequently updated as needed. Explain new solutions, answer new questions, cover new trends and so forth.

• Done right, your learning center will greatly reduce bounce rates and increase user’s time on your website. And because your articles are answering the questions people ask Google, it should also help to bring in organic traffic, too.

• Offer lead magnets that make sense for the content being consumed. The roofing website might offer a lead magnet on the different types and costs of roofs, for example. Or you might even tailor a lead magnet for each page of your learning center.

• Continue to educate your list as well as using anecdotes from your current clients as case studies.

• Use Google Analytics to understand how traffic is getting to and moving through your learning center and use this information to improve your site.

An educated customer is a better customer. Which means you will make money with a blog. They have fewer questions and a much better idea of what. Even if your business is one where you close the sales in person or over the phone, you’ll discover that much of your work is already done if your prospect has spent time in your learning center.

make money with a blog

Business Quote

The task of the leader is to get his people from where they arte to where they have not been.